5 Tips to Make Your Sales Ad Stand Out

Selling a horse is all about making a great first impression — and online, your sales ad is that impression.

Here are five simple tips that can help your sales ad attract more serious buyers and generate faster responses.

1. Use clear, high-quality photos

Buyers decide within seconds whether to click an ad. Bright, sharp photos of your horse make a huge difference. Avoid cluttered backgrounds and ensure the horse is well-groomed.
Find our guide on how to take pictures in motion: here

2. Be honest and specific in your description

Clarity builds trust. Include your horse’s age, height, discipline, training level, temperament and any competition experience. Specific details help buyers quickly determine if the horse fits their needs.

3. Add a short video

A video gives buyers a real sense of movement and rideability. Keep it simple: walk, trot, canter and—if relevant—a few jumps or basic exercises.

4. Be transparent about price

Listings with a clear price or price range tend to attract more serious enquiries and reduce time-wasting conversations. Transparency helps set expectations early.

5. Share relevant health information

Vaccinations, vet checks and any known issues should be included. Buyers appreciate upfront honesty, and it helps avoid misunderstandings later.
That is why you at JustHorsies have a specific field where you can describe your horse’s health and vetting status.

A well-presented ad doesn’t just look professional — it builds trust and helps the right buyer find the right horse faster.

Create a sales ad for free the first 30 days after profile creation! Create a profile for free here