3 Smart Tips for Creating the Perfect Buyer Profile When Searching for a Horse

Looking to buy your next horse? Whether you're a first-time buyer or an experienced rider, creating a strong buyer profile is essential to attract the right sellers and find your ideal match. At JustHorsies.com, we want to help you make the buying process smooth and successful. Here are three key tips to help you stand out with a great buyer profile:

1. Craft a Clear and Descriptive Headline

Your headline is the first thing sellers see—make it count! Be specific and include important keywords like breed, level, or discipline. For example: “Looking for a calm dressage gelding – 160–170 cm, 6–10 years old.”
This helps sellers instantly see if their horse might be a match.

2. Be Detailed About What You're Looking For

In the main description, explain exactly what you’re searching for. Mention your goals, whether it's competitions, trails rides, or training. Include key criteria like:

• Desired level of training (e.g., beginner-friendly, jumping experience, show experience, etc.)
• Age range and height, budget, location, etc.
• Temperament (calm, energetic, safe for beginners, etc.)

The more specific you are, the more likely you are to attract relevant offers.

3. Be Honest About Your Riding Experience

Being transparent about your own riding skills is crucial. It allows sellers to evaluate whether their horse is suitable for you and increases the chances of a successful, happy match—for both you and the horse.

Final Tip: A well-written buyer profile shows that you are serious and thoughtful in your search. It builds trust and makes communication easier. Want to attract the right horse? Follow these three tips and get started on JustHorsies today.

You can also read our article about how to prepare yourself before the sales presentation here